A we buy houses flyer is read by a homeowner with a problem: a house they inherited, a rental they're tired of, a roof they can't afford to fix, a job in another state. Investors and wholesalers reach them with postcards, door hangers, community boards and signs. Here is the checklist, wording for each seller situation, the words to avoid, sign and wholesaling rules, sizes and PDF steps, and how to make one in Flyer Maker. For listing, open house and agent flyers, start with the real estate flyer ideas.
What to put on a we buy houses flyer
Specifics make you sound like a real local buyer. From the top of the flyer down:
Must have
- The offer in plain words, as the headline. "Get a Cash Offer on Your House" says what happens. "We Buy Houses" alone is a slogan.
- The terms you actually offer. As-is, no repairs, no cleanout, no agent commissions, the seller picks the closing date. Print only the ones that are true for every deal.
- The area you buy in. A county, a list of neighborhoods, or "within 30 miles of Brookside Drive".
- Your company name and a mailing or office address.
- A phone number a person answers. Add a first name: "Call or text Sam at 555-0171."
- How an offer works. "Call, we visit within 2 days, you get a written offer."
- A no-obligation line. "No obligation to accept."
Optional
- The situations you buy in: inherited houses, rentals with tenants, repairs, relocation.
- A QR code to a short form asking for the address and the best time to call. A working code has to come from your own link; the QR code flyer page walks through making and placing one.
- A Spanish or bilingual version for neighborhoods where many owners read Spanish. The Spanish flyer page covers dates, punctuation and translation checks.
- Your license status, if you hold a real estate license and your state asks you to disclose it.
We buy houses flyer ideas and wording
Write a separate flyer for each seller situation. These we buy houses flyer example lines use an invented company.
The classic cash offer
- Headlines: "Get a Cash Offer on Your House" or "Sell Your House As It Is"
- Supporting line: "No repairs, no cleaning, no agent commissions. You choose the closing date."
- Call to action: "Call or text 555-0171 for a written offer. No obligation."
Inherited houses
- Headlines: "Inherited a House You Don't Want to Manage?" or "Selling a Family Home From Out of State"
- Supporting line: "We buy inherited houses with the furniture inside and close on your family's schedule."
- Call to action: "Call Sam at 555-0171 when you're ready to talk."
Keep this one quiet: soft colors, no urgency, and nothing about "motivated sellers". The reader may be grieving.
Tired landlords
- Headlines: "Selling a Rental With Tenants in Place" or "Done Being a Landlord?"
- Supporting line: "We buy rentals with current leases in place, so you don't have to wait for a vacancy."
- Call to action: "Text the property address to 555-0171."
If a landlord would rather keep the house and fill it, the for rent flyer page covers the other side, including fair housing wording.
Houses that need work
- Headlines: "Roof, Foundation or Water Damage? We Still Make Offers" or "Too Many Repairs to List?"
- Supporting line: "We buy houses that need major repairs and handle the work after closing."
- Call to action: "Call for a visit and a written offer within 48 hours."
Relocating owners
- Headlines: "Moving for Work? Sell on Your Timeline" or "Close the Week You Move"
- Supporting line: "Pick a closing date that fits your move, even if you've already left."
- Call to action: "Call or text 555-0171 from wherever you are."
The yellow letter
A yellow letter is a short, handwritten-looking note on yellow lined paper, signed with a first name. It reads like a note from a neighbor, so the wording should sound like one: who you are, what you'd offer, and how to reach you. Keep it honest: a real name, a real company line at the bottom, and a no-obligation sentence.
Honest cash offer wording
A seller will hold you to every promise on a cash offer flyer, so print only what's true on every deal: how fast you close, what fees the seller pays and what condition you'll take. Swap the big claims for ones you can keep:
| Instead of | Write |
|---|---|
| "We buy ANY house" | "We make offers on houses in any condition" |
| "Top dollar guaranteed" | "A fair written offer, and no obligation to accept it" |
| "Close in 7 days" (if you can't always) | "Close on the date you choose, as soon as title allows" |
| "No fees" (if the seller pays anything) | "No agent commissions" |
| "Cash in your hand this week" | "We pay cash at closing" |
| "Stop foreclosure now" | Leave it off, and describe the offer itself |
Signs, mailboxes and wholesaling checks
Check sign rules before you post. Road medians, highway edges and utility poles are often off-limits, and city sign codes can cover corners too, so check yours before a sign goes up. Put signs on private property only with the owner's permission, and pick them up when the campaign ends.
Mail with postage or hang flyers on doors. Mailboxes are for stamped mail, inside and out, so tuck unmailed flyers into a door handle instead.
Check the licensing rules for wholesaling. Some states have licensing rules for marketing purchase contracts, so ask your state real estate commission before you print. On the flyer, say whether you buy houses yourself or pass contracts to other buyers, so a seller knows who they're dealing with.
Design tips for we buy houses flyers
Look local, not corporate. A plain layout with a first name, a local area and a direct phone number reads like a person. A glossy flyer with stock photos of smiling families reads like a call center.
Make the phone number the second-biggest text. After the headline, the number is the only thing the reader needs to act.
Draw a house, don't show one. A photo-style house in a Flyer Maker design is invented, and it can look like a property you're claiming to have bought. An illustration of a simple house or a key avoids that.
Match the tone to the situation. Bold red and navy suit a general cash offer. Sage, cream and soft type suit inherited-house and probate flyers.
Keep a blank square for your form. Switch on "Leave a blank square for your QR code" and paste in a real code that opens your address form.
We buy houses flyer sizes, printing and PDF
Plan a mailer size, a sign size and a social size.
| Where it goes | Size | Pixels at 300 DPI | In Flyer Maker |
|---|---|---|---|
| Mailed letter or community board | Letter, 8.5 x 11 in | 2550 x 3300 | Tall (3:4), 4K |
| Yellow letter, folded in an envelope | Letter, 8.5 x 11 in | 2550 x 3300 | Tall (3:4), 4K |
| Yard sign on your own property | 18 x 24 in | 5400 x 7200 | Tall (3:4), 4K, at about 138 pixels per inch |
| Facebook and neighborhood groups | 4:5 portrait | Screen only | Portrait (4:5), 1K |
An 18 x 24 inch sign is exactly 3:4, so Flyer Maker's Tall shape at 4K (2,480 x 3,312 pixels) covers it at about 138 pixels per inch. 4OVER4's print guide puts large-format prints at 100 to 200 DPI once they're at full size, so 138 sits inside that range. For printing, choose 2K or 4K. The download is a PNG; a Mac turns it into a PDF through File, then Print, then Save as PDF. The flyer size guide has more sizes.
More we buy houses flyer prompts
Two more situations to paste into Flyer Maker. Change the company, area and number to yours.
Tired landlord flyer for Hollisgate Home Buyers, 1150 Brookside Drive, Suite 4. Headline: "Selling a Rental With Tenants in Place". We make cash offers on rental houses and duplexes with current leases, so you don't wait for a vacancy or pay for repairs. You choose the closing date, and there's no obligation to accept our written offer. Buying within 30 miles of Brookside Drive. Text the property address to 555-0171. Clean navy and gray design with an illustration of a small duplex.Relocation flyer for Hollisgate Home Buyers, 1150 Brookside Drive, Suite 4. Headline: "Moving for Work? Sell on Your Timeline". We make cash offers on houses as they are and close on a date that fits your move, even after you've left town. No repairs, no showings, no agent commissions, and no obligation to accept. Call or text Sam at 555-0171 from wherever you are. Friendly blue and white design with an illustration of moving boxes by a front door.How to make a we buy houses flyer in Flyer Maker
- Open Flyer Maker and type the offer into "Describe your flyer". Give a quoted headline, the terms you offer, your buying area, the company name and address, the no-obligation line and the phone number.
- Upload your company logo in "Add your logo" when the company has one. Without a logo, the company name from your description is enough.
- Pick a Size. Tall (3:4) for mailers and signs, Portrait (4:5) for social posts.
- Open "More options" and set Flyer type to Real estate. Pick Illustration or Minimal pictures, a Tone that fits the situation (Serious for inherited houses, Friendly for a yellow letter), and 4K Quality for signs.
- Put the phone number and mailing address in "Contact info". Keep that field under 120 characters.
- Select "Create flyer" and give it about 30 seconds.
- Read every promise on the result. If you leave gaps, Flyer Maker may fill them with a tagline you didn't write, so remove any line you can't stand behind. Use "Want to change something?" under the flyer (currently 60 credits, 70 for 2K, 90 for 4K), or tighten the description and create a new one.