A real estate flyer is the paper side of an agent's business: the feature sheet on the kitchen counter, the card that lands in a neighborhood's mailboxes, the class notice on the library board. Agents make them for listings, and just as often for themselves, to be the name a homeowner remembers when it's time to move. This hub has a checklist that fits any agent flyer, a short guide to each listing and rental flyer page, wording for flyers that market you rather than a house, original slogans, and a walkthrough in Flyer Maker.
What to put on a real estate flyer
Pick the one job first: sell a listing, fill an event, or get a homeowner to call. Then include:
- A headline that names the job. "Just Listed in Brindlewood Hills", "First-Time Homebuyer Class", "Thinking of Selling?"
- The facts for that job. A listing needs address, price, beds, baths and square footage. An event needs day, date, time and address.
- Your name and phone number. Large enough to read at arm's length.
- Your brokerage name. The firm's name belongs on every ad, print or online.
- One call to action. "Call or text", "RSVP", "Scan for the photos". One, not three.
- The area you serve. A neighborhood or town name makes a flyer local.
- A real photo, or none. Your own headshot, the actual listing, or a simple icon. Never a stock or AI image that could pass for a specific house.
- A scannable link to the listing, your website or an RSVP form.
- Logos your office asks for. The brokerage mark, plus the Equal Housing Opportunity logo when your broker requires it.
- A label on any altered photo. "Virtually staged" next to the image. In California, the ad also needs a link or QR code to the unedited original.
Real estate flyers by occasion
The listing and rental pages each have their own checklist, wording table and real estate flyer examples. What makes each one different:
Open house flyers
An open house flyer invites people in and then goes home with them as a feature sheet. It needs the day and hours in large type, the address, price and three features, plus access notes like parking or a lobby buzzer. Headline: "Open House This Sunday". The open house flyer ideas page has headlines for eight kinds of open house, from a brokers' lunch to a neighbors' preview, plus yard sign sizes.
Just listed and just sold flyers
These mailers go to the same neighbors twice: when the house lists and when it sells. The just sold card depends on what you're allowed to share, since sold prices and "sold" claims have rules of their own. Headline: "Just Sold on Linnet Way". See the just listed and just sold flyer page for every listing stage, plus EDDM mailing sizes.
For rent and by-owner flyers
Landlords and owners selling without an agent post these on community boards, often with tear-off phone tabs. Owners who rent without an agent follow the same describe-the-home habit. Headline: "For Rent: 2-Bedroom on Linden Row". The for rent and for sale flyer page covers houses, apartments and rooms.
We buy houses flyers
Investors mail and post these to reach owners who want a fast, as-is sale. They name the offer plainly, such as "cash offer, no repairs, close on your date", and list a phone number. Headline: "We Buy Houses in Any Condition". The we buy houses flyer page covers the wording.
Real estate flyer ideas and wording for agents
Agent-branding flyers keep your name in front of a farm area between listings. Here are real estate flyer ideas that work year-round, with fictional details:
| Flyer | Headline | Supporting line |
|---|---|---|
| Farming, would-be sellers | "Thinking of Selling in Brindlewood Hills?" | "Get a price range for your home, with no obligation to list." |
| Market update | "Brindlewood Hills Homes: Fall Market Update" | "What sold, how fast, and what it means for your street." |
| First-time buyer class | "First-Time Homebuyer Class" | "Saturday, November 7, 10 AM to noon. Free, at the Thistlecombe Library." |
| Seller workshop | "Selling in the Spring? Start in the Fall." | "A one-hour talk on repairs, pricing and timing. Coffee provided." |
| Client appreciation | "Pie Pickup Day" | "One free pie per household. Reserve by November 16." |
| New-to-town guide | "New to Thistlecombe? Start Here." | "Scan for our list of schools, parks and trash pickup days." |
| Referral thank-you | "Thank You for Sending Friends Our Way" | "Every referral gets a handwritten note and our thanks." |
| Home value check | "What's Your Home Worth Today?" | "Text your address to 555-0118 for a price range." |
Real estate flyer slogans
A slogan sits under your name on every flyer, so it should be short enough to read at a glance and true enough to repeat for years. Original lines to adapt:
- Neighborhood: "The agent who knows your block." "Sold on Brindlewood Hills." "Your street, your neighbor, your agent."
- Sellers: "Priced right. Sold well." "List when you're ready."
- Buyers: "From first showing to final key." "Your first home, explained."
- Service: "Honest numbers, fewer surprises." "Ask me about your street."
- Luxury: "Quiet marketing for remarkable homes." "Private showings, personal service."
Keep a real estate flyer slogan to three to six words. Leave out "number one", "best" and "top producer" unless you can prove the claim with numbers you can show. Before printing a slogan on signs and cards, check that another local brokerage isn't using the same line.
Real estate flyer design tips
Date and source every market number. A market update or a "3 homes sold on your street" flyer rests on its figures. Put the source and the period under each one ("Brindlewood Hills closed sales, July 1 to September 30, from the MLS"), so a homeowner can see where it came from and when it goes stale.
Put a current photo of yourself on branding flyers. Farming and class flyers market you, so the face on the card should match the person a seller meets at the door. Flyer Maker accepts only a logo and draws the rest, so a headline-and-logo design with "Minimal" pictures is the no-photo route. To set text on your headshot or a listing photo, Smart Editor (Pro plan) takes the uploaded picture and your wording; check afterward that your face and the house came back unchanged.
Stage empty rooms, and say so. A listing flyer or market update often has room for one interior photo. When that room is empty, Virtual Staging can furnish it in a style such as Modern or Scandinavian, and "Clear the room first" swaps out the seller's furniture. Toybox AI adds no label, so the "virtually staged" caption is yours to write. The guide to virtual staging for real estate covers costs and how to label staged photos.
Put the slogan under your name. Set the slogan small, as a signature line under your name and phone, and keep the headline for the job: the listing, the class or the question to homeowners. The slogan then repeats word for word on every card, while the headline changes.
Write the property, not the buyer. Fair housing rules apply to every housing ad, so describe the home and the neighborhood, never who should live there. "Walk to three parks" works; "great for young families" doesn't.
Real estate flyer sizes and printing
A print shop's usual target is 300 pixels for every printed inch, which gives the pixel counts below for the sizes agents print:
| Flyer | Size | Pixels at 300 DPI | In Flyer Maker |
|---|---|---|---|
| Class handout or market update | 8.5 x 11 in | 2550 x 3300 | Tall (3:4), 4K |
| Office window poster | 18 x 24 in | 5400 x 7200 | Tall (3:4), 4K |
| Farming flyer mailed flat | 11 x 8.5 in | 3300 x 2550 | Wide (5:4), 4K |
| Facebook and Instagram | 4:5 portrait | Screen only | Portrait (4:5), 1K |
Tall at 4K (2480 x 3312 pixels) covers a letter handout at about 290 pixels per inch, trimming a sliver off the long edge. Blown up to an 18 x 24 inch window poster, the same file lands near 138, a little under the 150 to 200 DPI that 4OVER4 suggests for posters read from several feet, so order a proof before you print that size. Wide at 4K (3200 x 2560 pixels) covers a letter sheet turned sideways, leaving a slim border, and a mailer that size qualifies for USPS Every Door Direct Mail Retail. For printing, choose 2K or 4K. Flyer Maker downloads are PNG files without bleed, so check the shop's margin rules before you order.
How to make a real estate flyer in Flyer Maker
- Open Flyer Maker and type the whole flyer into "Describe your flyer". Headline first, then the facts the job needs, then your name, your firm and a single call to action.
- Upload the brokerage logo through "Add your logo". It's usually placed small at the top or bottom.
- Choose a Size: Tall for handouts and window posters, Wide for flat mailers and email, Portrait for social posts.
- Open "More options". Flyer type "Real estate" for listings and farming, "Workshop" for classes, "Event" for client parties. Try Style "Corporate" or "Modern" for farming and class flyers, and "Luxury" or "Elegant" for high-end listings.
- Name your brand colors in the description, such as "navy and gold", if you choose "My brand colors". There's no color picker.
- Enter your number and web address in "Contact info". If a QR code is going on, turn on "Leave a blank square for your QR code" and add the real code to the empty square later.
- Create the flyer and read it line by line: every price, date, address, phone number and name, plus any tagline you never wrote. A wrong line can be fixed from the "Want to change something?" box under the result (currently 60 credits for a 1K flyer, 90 for 4K).
Listing photos need their own work before they reach a flyer, and the guide to AI tools for real estate agents covers exterior edits, staging and descriptions. The full list of occasions lives on the flyer ideas page.