Flyer ideas · 8 min read · Updated

Nail Salon Flyer Ideas for Nail Techs, Studios and Hair Stylists

A nail salon flyer should lead with one special or a short service menu with real prices, then give the salon name, street address, hours and how to book, such as a number that takes texts or a QR code to your booking page. Put an end date on every special, and use "from" prices when length or nail art changes the cost.

Examples made with Toybox

A nail salon flyer gets read in three places: taped inside the front window, stacked by the register, and on the salon's Instagram. Nail techs, studio owners and hair stylists who rent a suite make them to fill open appointments, launch a seasonal set or tell clients they've moved. Below is the wording for each of those jobs, a price menu that reads from the door, and the sizes that fit a window and a counter. Other storefronts can start from the small business flyer ideas.

What to put on a nail salon flyer

Write the words before you pick colors. In order of how much space each one gets:

Must have

  1. One offer or a short service menu. A single special ("Gel manicure, $32 this week") or 5 to 8 services with prices. The full price book stays at the front desk.
  2. Prices written the way you charge them. Use "from" when length, shape or art changes the price: "Acrylic full set from $55". Then a client who books long coffin tips with hand-painted art already expects to pay more than $55.
  3. Salon name and street address. In a strip center, add the suite and a neighbor ("Suite B, next to the dry cleaner"). A nail studio flyer for a salon suite building also needs the building name, since clients come in through a shared lobby.
  4. Hours and how to book. Days and hours, then "Walk-ins welcome", "By appointment only", or both. If your number takes texts, say so.
  5. An end date on every special. "Through November 30" keeps an old flyer from turning into a debate at checkout.
  6. One picture that matches what you sell. Your own work if you have a good photo, otherwise an illustration of polish bottles or color swatches, never a stock photo of a set you don't offer.

Optional

  1. Booking rules in one line. "$10 deposit for nail art sets. Please give 24 hours' notice to cancel."
  2. A first-visit offer. "$5 off your first visit" gives someone walking past a reason to try you.
  3. Gift cards. Say where to buy them and in what amounts. The gift certificate wording page covers the wording and expiration details to check first.
  4. Languages spoken. "Hablamos español" or "We speak Vietnamese" tells clients they can book in their language. A full Spanish flyer is another option.
  5. A QR code to your booking page. Point it at the service on the flyer, not your home page.
  6. Your Instagram handle, so people can scroll your recent sets before they book.

Nail salon flyer ideas and wording

These nail salon flyer ideas cover the usual reasons to put up a new flyer. The prices and dates are invented; swap in your own.

Occasion Headline Supporting line
New client special "New Here? $10 Off Your First Set" "Any full set or gel manicure through October 31"
Service menu "Our Nail Menu" "Gel manicure $38, spa pedicure $48, full set from $55"
Fall colors "Fall Colors Are In" "Burgundy, olive and cocoa gels, $38 through November 30"
Holiday nail art "Holiday Nails Are Booking" "Hand-painted snowflakes or gold foil, December 1 to 24"
Gift cards "Give a Mani-Pedi" "Gift cards from $25 at the front desk"
Homecoming or prom "Homecoming Nails" "Book by Saturday, October 10, for the October 17 dance"
Bridal party "Bridal Party Nail Day" "Private Sunday bookings for 4 to 8 guests"
Pedicure season "Sandal Season Starts Here" "Spa pedicure with a 10-minute massage, $48"
Punch card "Your 6th Pedicure Is On Us" "Ask for a punch card at checkout"
New location "We've Moved to Suite B" "418 Juniper Avenue. Same number, same prices."

Wording that works on a nail menu:

  • Name the color or the design. "Burgundy chrome" gives a client something to ask for. "New fall looks" doesn't.
  • Give the time when it sells the service. "Express gel manicure, 30 minutes" speaks to someone on a lunch break.
  • Keep "Was $45, now $35" true. Only print "Was $45, now $35" if you really charged $45 for a good while, not a price raised for a week so the sale looks bigger. If you call an offer "limited", print the real limit next to it: "10 spots" or "through November 30".

Flyers for hair stylists and hair businesses

A flyer for a hair stylist covers the same ground as a nail tech's, plus two jobs of its own: announcing a move to a new chair or suite, and booking back-to-school styles.

  • Moved to a new suite. Headlines: "I've Moved" or "Find Me at Wrenfield Salon Suites". Supporting line: "Suite 12, 2250 Cedar Road. Same number, same prices." Call to action: "Text 555-0123 to book."
  • Back-to-school hair. Headlines: "Back-to-School Braids" or "First-Day Styles for Kids". Supporting line: "Knotless braids from $85, cornrows from $40, ages 5 to 12." Call to action: "A $20 deposit holds your August spot."
  • A flyer for a hair business with a service list. Headlines: "Silk Press Special, $65" or "Color Refresh Month". Supporting line: "Trims $30, gloss from $45, color from $90." Call to action: "Book online through the QR code."

On a back to school flyer for hair, put the booking window right under the headline so parents can match it to the first day of school. Other businesses and schools have their own back-to-school flyer wording. Barbers need different lines again (walk-in hours, fade prices, kids' cut days), which the barber shop flyer ideas cover.

Design tips for nail salon flyers

Photograph your sets in window light. Shoot near a window with the hand flat on a plain towel, and name the color on the flyer so clients can ask for it. Flyer Maker's "Add your logo" button is for a logo, not a photo, so for a flyer built on your own nail photo, use Smart Editor instead (Pro plan): upload the picture, then describe the text to add.

Set the price list in two columns. Service on the left, price on the right, grouped under Manicures, Pedicures, Enhancements and Add-ons. The prices line up, and a client standing at the door can find the one they want.

Keep text off the nails. When the flyer shows a close-up of a set, put the headline above or beside the hand. Lettering across the fingertips hides the design you're selling.

Change the palette with the season. Blush and cream for a spa pedicure menu, deep red and gold for holiday art, bright citrus for a summer toe special. Regulars can then tell this month's flyer from last month's at a glance.

Save the lower corner for the booking code. Put the QR code bottom right with a line above it ("Scan to book a gel manicure"), then test-scan it on two different phones before printing a stack.

Nail salon flyer sizes and printing

Plan on three versions: a full page for the window, a half page for the counter and a portrait post for social media.

Where it goes Print size Pixels at 300 DPI Size to pick
Front window 8.5 x 11 in 2550 x 3300 Tall (3:4), 4K
Counter take-one 5.5 x 8.5 in 1650 x 2550 Tall (3:4), 2K
Instagram post Screen only Not needed Portrait (4:5), 1K

Vistaprint's rack cards measure 3.74 x 8.27 inches, narrower than any Flyer Maker shape, so print the counter menu on a half page instead. A Tall design on a half page leaves a little over an inch free at the bottom, enough to write in a client's next appointment. For printing, choose 2K or 4K. The flyer size guide has every other common size.

More nail salon flyer prompts

Two more nail salon occasions to paste in. Replace the made-up salon, prices and number with yours.

Bridal party flyer for Lacewell Nail Studio, 418 Juniper Avenue, Suite B. Headline: "Bridal Party Nail Day". Private Sunday morning bookings for 4 to 8 guests, 9 AM to noon. Gel manicures for the whole party at $40 each, with a French tip upgrade included for the bride. Reserve 3 weeks ahead by calling or texting 555-0117. Soft white, blush and champagne gold design with an illustration of a bouquet next to polish bottles.
Hiring flyer for Lacewell Nail Studio, 418 Juniper Avenue, Suite B. Headline: "Nail Tech Wanted". Two stations open, full or part time, Tuesday to Saturday. Pay $18 to $24 an hour plus tips, or booth rent at $200 a week. A current state nail license is required. Stop by with your portfolio, or send photos of recent sets to 555-0118. Clean, modern design in soft pink and gray with a simple illustration of a manicure station.

A hiring flyer needs a few details of its own, like the pay range and how to apply, which the hiring flyer ideas cover.

Common nail salon flyer mistakes

  • A price with no "from". If long, coffin-shaped or hand-painted sets cost more at your salon, the flyer should say so before the client sits down.
  • Stock photos of nail art you don't do. A client may bring the flyer in and ask for the exact set in the picture.
  • A window menu that no longer matches the front desk. When a price changes, the flyer taped to the glass is the copy that gets forgotten. Reprint it the same day you update the price book.
  • A phone number as the only way to book. A call goes unanswered while you're mid-manicure. Add "Text us" or a booking QR code.

How to make a nail salon flyer in Flyer Maker

  1. Write everything in "Describe your flyer" on Flyer Maker. Quote the headline, list each service with its price, then add the address, hours and booking method. There's room for 3,000 characters, which covers a full menu.
  2. Upload your logo under "Add your logo". Expect it small, near the top or the bottom of the flyer.
  3. Choose Tall under "Size" for the window and counter copies, Portrait for Instagram, or Wide for a client email.
  4. Open "More options" and choose Packed under Layout for a service menu. Packed fits more text; keep the menu to about a dozen services with prices. For a single special, Clean or Centered leaves more room around the offer. Choose Business as the Flyer type and Elegant or Luxury as the Style. If you pick "My brand colors", name your colors in the description.
  5. Enter the booking number or link under "Contact info", in under 120 characters. Flyer Maker uses only the contact details you type, so give the number that takes texts, not the landline nobody answers mid-manicure.
  6. Switch on "Leave a blank square for your QR code" and paste your booking code into that space after you download. Flyer Maker doesn't draw QR codes.
  7. Press "Create flyer"; a finished design shows up in about 30 seconds.
  8. Hold the result next to your price book and check every price, time, phone number and service name. If a price is off or a tagline appears that you didn't write, use "Want to change something?" under the result to ask for the correction. That currently costs 60 credits at 1K (70 at 2K, 90 at 4K). Editing the description and generating again works too.

Frequently asked questions

Is there a free nail salon flyer template?

Free template editors offer nail salon layouts that you change by hand. Flyer Maker works differently. You describe the flyer and it designs a new one, which costs credits, currently 80 at the default 1K size (90 at 2K, 100 at 4K). A new account's 20 starting credits don't cover one. Save your description in a note and reuse it as your template next season.

Can I put client reviews on a nail salon flyer?

Yes, if the review is real, quoted as the client wrote it, and used with their OK. Quotation marks mean the client's exact words, so don't tidy them up or blend two reviews into one. If that client got a free or discounted set, say so beside the quote: "Client received a free fill." Never write or make up a review, and don't trade a discount for one.

Where should I put up a flyer for nails?

Start inside your own salon, in the window, at the register and in every checkout bag. Then ask nearby businesses whose customers book nails, such as a bridal shop, a dance studio or a coffee shop, if you can leave a stack or pin one to their board. Share the Portrait version on the salon's Instagram the same week.

Can I make a nail salon flyer in Spanish?

Yes. Type the whole flyer in Spanish, or give each service two lines, one per language ("Manicura de gel / Gel manicure, $38"). Spanish accents and the ¿ ¡ marks come out correctly, and a fluent speaker should still read it before printing. Flyer Maker has no language setting, so for a line in Vietnamese, have a native speaker check every tone mark on the result.

Can I put photos of my clients' nails on a flyer?

Ask the client first, even when only their hands show, and keep a text or note showing they agreed. A ring, a tattoo or a distinctive set can identify someone. Flyer Maker takes no photo besides your logo, so a flyer built on a real photo of your work goes through Smart Editor, which needs a Pro plan.

What size should a nail salon flyer be?

Print letter pages (8.5 x 11 inches) for the front window and half sheets (5.5 x 8.5 inches) for the counter. In Flyer Maker, choose Tall at 4K for the window copy and Tall at 2K for the half sheets. For the salon's feed, use Portrait (4:5), the size Flyer Maker labels "Instagram post".

Sources

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